The Problem: Fragmented Marketing Data

In 2024, the average enterprise marketing team uses 6+ advertising platforms. Each platform reports its own version of "truth" — different attribution windows, timezone handling, currency conversion timing, and bot filtering. The result? Billions of dollars in unaccounted ad spend discrepancies that go unnoticed until it's too late.

We experienced this firsthand. Marketing teams spending hours every week manually copying data between spreadsheets, trying to reconcile numbers that should match but never do. Worse, when discrepancies were found, understanding the root cause required deep platform expertise that most teams simply don't have.

The Mission: Automated Accuracy

Skewix was born from a simple belief: marketing teams should focus on strategy, not spreadsheet reconciliation. We set out to build an intelligent system that:

Automatically connects to all major advertising platforms
Detects spend, impression, and conversion discrepancies in real-time
Uses AI to explain the root cause of every variance
Delivers actionable insights, not just raw numbers

The Name: Why "Skewix"?

The name Skewix combines two core concepts:

Skew — representing the variance, drift, and misalignment in marketing data
-ix — a suffix suggesting solutions, fixes, and remediation (like "matrix" or "suffix")

Together, Skewix represents our core promise: finding and fixing the skew in your marketing data.

Our Approach

We believe in transparency, accuracy, and automation. Every feature we build serves one of three purposes:

Connect everything — No platform left behind. If you advertise there, we reconcile it.
Explain clearly — AI shouldn't be a black box. Every explanation is actionable and educational.
Automate relentlessly — Set it up once, let it run forever. Weekly reports, scheduled reconciliations, and alerts.

Built for the Modern Stack

Skewix is built on Cloudflare's edge infrastructure, running entirely serverless with zero cold starts. We use AI models optimized for speed and accuracy, and our database architecture ensures your data is secure, compliant, and accessible in milliseconds.

We're SOC 2 compliant, GDPR-ready, and committed to the highest standards of data security. Your marketing data never leaves your control.

Join Us

We're just getting started. Our roadmap includes support for emerging platforms, deeper AI analysis, predictive discrepancy detection, and enterprise-grade features like SSO and custom integrations.

If you believe marketing data should be accurate by default, not by accident — we'd love to have you on this journey.

The Skewix Story