Ad platforms grade their own homework. We check the bank ledger.
Skewix exists for the forensic gap between what Meta, Google, TikTok, LinkedIn, and Microsoft claim in the ad auction, what GA4 observes in the browser, and what actually settles in your Stripe and HubSpot revenue ledger.
The Forensic Problem
Two failure modes costing growth teams millions.
1. Phantom ROAS (Over-Claiming): Ad platforms use aggressive view-through windows, cross-channel overlap, and gross pre-refund checkout values to claim up to 42% more revenue than actually settles in your bank account—tricking teams into scaling unprofitable campaigns.
2. Signal Loss (Under-Crediting): At the exact same time, iOS Safari ITP, ad blockers, and redirect checkouts strip browser pixel events from high-intent buyers. When real Stripe purchases fail to reach Meta CAPI, Google Ads Enhanced Conversions (OCI), TikTok Events API, or LinkedIn CAPI, smart-bidding algorithms starve your best-performing creatives.
ARCHITECTURAL COMPARISON
Legacy BI & Attribution Tools vs. Skewix Forensic Ledger
Why growth engineers and finance controllers replace passive reporting dashboards and black-box pixel trackers with deterministic ledger tie-outs.
| Capability | Legacy BI Dashboards | Pixel-Only Attribution Tools | Skewix Forensic Ledger |
|---|---|---|---|
| Primary Source of Truth | Siloed platform CSV exports & warehouse tables | Probabilistic browser pixels & modelled sessions | Settled Stripe net cash & HubSpot closed-won deals |
| Refunds, Disputes & Failed Charges | Manual end-of-month finance adjustments | Ignored (records gross checkout initiation) | Deducted automatically via real-time Stripe webhooks |
| iOS Safari ITP & Ad-Blocker Signal Loss | Passive observation only | Heuristic probabilistic estimation | 1st-party edge capture + SHA-256 CAPI / OCI write-back |
| Cross-Platform Double Counting | Requires custom SQL joins across 6 schemas | Black-box multi-touch weighting | Deterministic click-ID deduplication per Stripe charge |
| Phantom ROAS Spend Protection | Manual intervention days or weeks later | None (read-only dashboards) | 1-Click Campaign Pause & Daily Budget Cap guardrails |
| CFO & Board Audit Readiness | Fragile spreadsheets | Unverifiable by Finance | Signed PDF/CSV CFO Audit Packets with transaction IDs |
Operating Principles
Built around cryptographic proof, not black-box attribution.
Cash ledger as ground truth
Ad platform pixels and browser analytics models estimate conversions. Skewix anchors every campaign tie-out against settled Stripe charges (net of refunds and disputes) and HubSpot closed-won deals.
Active remediation over passive charts
Finding a discrepancy is only half the job. Skewix hashes PII with Web Crypto SHA-256 to backfill missing CAPI/OCI signals and enforces 1-click campaign budget guardrails.
100% Cloudflare Edge Native
Authentication (PBKDF2-SHA256), relational ledger storage (D1), token encryption (AES-256-GCM), and AI inference (Workers AI) run natively on Cloudflare with zero third-party auth trackers.
Cryptographic CFO & RevOps governance
Every 3-way reconciliation run produces an immutable audit trail linking ad spend, 1st-party click IDs, Stripe charge IDs, and CAPI fbtrace_id receipts for finance sign-off.
Audit your ad spend against settled cash today.
Connect Stripe or HubSpot alongside Meta, Google, GA4, TikTok, LinkedIn, and Microsoft Ads in under 60 seconds—and start recovering dropped conversion signals immediately.