Stop bidding on phantom ROAS. Reconcile to settled cash.
Ad platforms over-claim revenue by up to 42% while iOS ITP and ad blockers starve bidding algorithms of real checkouts. Skewix ties Meta, Google, TikTok, LinkedIn & Microsoft Ads directly to GA4 and your Stripe & HubSpot cash ledger—then dispatches server-side CAPI/OCI recovery events and budget guardrails in one click.
fbclid, gclid, ttclid, li_fat_id, msclkid)
Meta Retargeting — iOS 17+ Safari Checkout Drop-Off
$31,200
Claimed ROAS: 2.60x (39 conv)
$28,950
Observed ROAS: 2.41x (Last-Click)
$49,620
True Net ROAS: 4.14x (62 paid)
Forensic Root-Cause Diagnosis
23 settled Stripe charges ($18,420 net of refunds) carry valid 1st-party fbc click cookies captured by /api/collect/script.js, but browser pixel events were blocked by iOS Safari ITP. Meta is under-bidding on your highest-margin cohort.
{"events_received":23,"fbtrace_id":"A8f9K2mPq91_skewix_edge","match_keys":["em_sha256","fbc","external_id"],"net_revenue_recovered_cents":1842000}